2020
Aginic partnered with Wine Australia to address the Market Insights team's capacity challenges by creating a user-centred, data-driven solution. We created easily accessible dashboards that have the flexibility to provide high-level overviews of Australian wine grape prices and exports, while also allowing users to dig deep into the data. With design thinking workshops and data storyboarding sessions, I led the design delivery of a well-tested high fidelity prototype that could inform the website and dashboard build.
I lead the design approach, workshops, prototyping and user engagements, while also mentoring a junior designer for the full project journey. Using a process I developed with colleagues at Aginic, I had a clear path of proven activities to set the project up for success.
Image: Aginic BI Design Workshop process (2019-2021)
Because we were operating fully remotely, I took the opportunity to develop a new discovery activity package, that is user-friendly and intuitive for beginners in Miro. This improved our remote way of working greatly, and this discovery template is still in use today. The Miro template streamlined the collection of information around organisational challenges and goals as well user needs and pain points, ensuring that sessions were efficient and impactful. Divided into essential workshops - such as challenge understanding and reframing, stakeholder and user group mapping, user journeys, ideation, storyboarding, and feedback collection. My template provided a structured yet adaptable approach, which made it easy to customise to suit specific projects needs.
Image: Aginic discovery template in Miro
Working with a cross-functional core team (including Aginic and Wine Australia team members) as the design lead, I organised and facilitated early alignment sessions and user mapping workshops to set a shared vision and understand and prioritise current user experiences and needs. That included gaining a clear understanding of the stakeholder landscape, and choosing the top key user groups for this project.
Image: Core objectives from early discovery workshops.
Image: Stakeholder map
Image: Prioritised user group profilies (high-level personas)
We delved into the current state journeys of the key users, and how they relate to each other. We engaged in remote workshops as well as online interviews with key users. By visualising the separate journeys and mapping the pain points, we could pinpoint the key moments where pain points are significantly large for each user group. From there, we could clearly frame and prioritise the user needs.